When it comes to advertising your real estate property then good video content is a must. Nowadays, thanks to the developing of technology, you can do it by yourself with many courses and apps. As the result, a perfect video lisiting can help business to get 403 percent more inquiries than those without, according to the National Association of Realtors . But in the era of online shopping, creating a sharp, engaging videos not only help you attract buyers but also build up your reputation. But our customers is more than demanding, you should pay more attention on how to make your video look professional. Today, Qblends team will share some most effective video editing tips that will help you make your real estate videos more polished, clear, and convincing.
Tips for Editing a Real Estate Video
Editing a perfect real estate video is the way you use the advanced techniques to create your own story for your house. It is not just cutting and trimming clips, you need to highlights these best features of the property and make it standout. Check out these expert tips to make your videos stand out.
1. Choose the Best Features of the House
A real estate video is the great way that you help many visitors save more time to get the whole views of your house. Even they can’t step inside the house by themself, they also can get a feel of the home and love it from first sight. So you can start with a clean drone shot or a beautiful view of the home’s exterior. The location with whole view is rather important with all the potential customers. So that, don’t forget to express them with longer opening shot, then guide viewers through the main door into the living room, kitchen, bedrooms, and so on. It looks like they get to your house themself. Show rooms from different angles so the viewer gets a full picture of the layout and space.
2. Mix Wide, Medium, and Close-Up Shots for editing real estate video
As creating an exciting story, don’t forget to make it more attractive with many different type of shot. While welcoming them to your house, it time for you to use wide shots to show off the exterior, garden, and even nearby surroundings. After that, medium shots work well for highlighting entire rooms. And some close-up shots are vital to create meaningful details like the grain on a wooden counter or the texture of a cozy carpet. Your viral story will full of emotions and help viewers picture themselves in the home.
3. Stabilize Your Footage and Refine Images
Shaky footage can quickly turn off potential buyers. Use video stabilization tools during the editing process to make your smooth and professional-looking. Additionally, refine the image quality by adjusting color balance, contrast, and brightness to make the property look its best. Properly stabilized and refined footage will bring a high-quality appearance vital for making a good impression.
4. Clean Up Any Mistakes, But Don’t Hide the Truth
Just like image editing, video editing also include removing anything that make your video unclean, sudden jerks, or awkward transitions. But video is the best way to show up the whole of the house so don’t use editing to hide actual flaws in the property. Customers trust you for real video of the house, or you could get it into legal trouble.
5. Keep It Short and Snappy
Attention spans are short. Most people stop watching after just a minute or two. So aim to keep your real estate videos around 2 to 3 minutes long. Get to the point quickly and include a call to action early, like “Book a visit before it’s sold!” Also, make sure your video is easy to upload and share. Compress the file to stay under 200 MB and use MP4 format in 1920×1080 resolution to work well across different platforms.
